UBS has raised its price target for Liberty Formula One shares from $85 to $93, maintaining a Neutral rating, citing strong revenue resilience and expected growth from new sponsorship deals. The company reported fourth-quarter revenues of $1.167 billion, falling short of Guggenheim's expectations, yet the firm remains optimistic, raising its price target to $94. Liberty Media appointed Derek Chang as the new President and CEO, effective February 1, 2025, to enhance its portfolio and support growth.